Hootsuite

DECEMBER 10, 2019

The CMO Survey. They originally used an outside agency to manage their social media profiles. But they wanted to better coordinate their brand and performance marketing goals. So, they decided to bring their social marketing strategy in-house. GlobalWebIndex. They unite social data with other data for a holistic view.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

FEBRUARY 21, 2012

She explained that the students think “Twitter is for old people” and are looking to understand what value social media marketing has relative to the larger marketing mix. Then I am going to introduce the class to Kevin Cassidy who manages the @ SAP twitter and other social media accounts for SAP.

Social Media Marketing 78

Social Media Marketing CMO Marketing Mix Analytics 78

Marketing Insider Group

FEBRUARY 25, 2015

And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. To put it another way, the job of most of us in marketing has been to simply get a message out. Yes Promotion was one. Reach and frequency.

Marketing 84

Marketing Marketers CMO Advertising 84

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations drives this effort. Competitive, market dynamics can be opportunities or landmines. Marketing Operations tracks leading indicators to manage turbulence. Like a good circulatory system, MO enables blood flow between Marketing & other groups. Marketing is a top organizational spender.

Transform 104

Transform Non-Profit Marketing Marketers 104

Martech

JANUARY 5, 2023

Post iOS, all brands are waking up to the fact that owning their customer datasets is critical to assess what’s working in the marketing mix,” said Jake Cook, President and co-founder of ecommerce marketing platform Tadpull. Meta can’t tell you. Shopify can’t tell you. Google can’t tell you.

Transform 100

Transform CMO eCommerce Advertising 100

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Managing prospect and customer data is a challenge in every organization.

Marketing Mix 93

Marketing Mix Customer Acquisition Customer loyalty CMO 93

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Online Market Share Clarifies Sales Figures.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Bannerflow

OCTOBER 2, 2018

For our own Digital Specialist, Lucy Hemingway, hiring a thought leader who has opinions on “what digital marketing success should look like” is an important consideration. SEO & analytics. Make sure you hire a killer team of SEO and analytics members so you can act upon your first-party data. Social media.

CMO 65

CMO Marketing Marketers Copywriting 65