The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 73

CMO Price Transform Marketing Strategy 73

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do? Snapshot: Marketing automation.

Transform 120

Transform Marketing Automation Platform CMO Marketing 120

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. As a modern marketer, you will need to: Be accountable for revenue. Other People.

Transform 131

Transform Management CMO eBook 131

Martech

APRIL 27, 2022

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Data and analytics take the guesswork out of marketing.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

SMEI

DECEMBER 20, 2022

By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers. CMO and CTO Partnerships in 2023.

Transform 51

Transform Marketing Marketers Manufacturing 51

Content Marketing Institute

JULY 18, 2018

The lead account director for the content agency sidled up to the content marketing director and congratulated him. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The content marketing director smiled. “I The content marketing director desperately pleaded his case.

Content Marketing 64

Content Marketing CMO Thought Leadership Marketing 64