Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4%

Real Estate 102

Real Estate CMO Analytics New Technology 102

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. MOps leaders are constantly testing and evaluating, and we are often the team that houses the new analytics team of modern data scientists.

Transform 106

Transform New Technology Direct Mail Marketing 106

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Data-driven content marketing automation uses analytics to predict the best possible times to post every piece so that it has the potential to reach the biggest chunk of the (targeted) audience.

Transform 134

Transform CMO Retail Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. As a CMO, I find it incredibly valuable to take a break from metrics and hard numbers to remind myself that the true roots of marketing lie in effective storytelling.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Rock Content

DECEMBER 11, 2020

It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. Its focus is to help business leaders and marketers learn: how they can understand search engines’ algorithms; how they can discover new tactics; and how to use new technology such as machine learning for SEO.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1%

Transform 118

Transform Marketing Automation Platform CMO Marketing 118

Adobe Experience Cloud Blog

APRIL 16, 2013

Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Kathleen Schaub , VP, CMO Advisory Practice, IDC. Chris Penn , VP of Marketing Technology, SHIFT Communications. Kathleen Schaub : Previously, marketing had to do kind of a “black art” in order to determine revenue analytics.

Marketing 134

Marketing Marketers CMO Analytics 134

Martech

APRIL 27, 2022

New technologies surface insights faster and create the opportunity to visualize and share data. Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Data-driven content marketing automation uses analytics to predict the best possible times to post every piece so that it has the potential to reach the biggest chunk of the (targeted) audience.

Transform 51

Transform CMO Retail Thought Leadership 51

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. Achieving this goal may mean bringing new people on board or developing your current team’s skills.

Transform 131

Transform Management CMO eBook 131

Adobe Experience Cloud Blog

MAY 16, 2016

As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” With the emergence of new technologies , we now have to be able to look at data, understand it, and use it to make decisions about our marketing campaigns.

Thought Leadership 91

Thought Leadership CMO Analytics New Technology 91

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketing organizations in this digital age need a new blend of talent. The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. While it’s easier to teach someone how to use a new technology, developing strategic skills takes time.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Marketing Insider Group

MAY 14, 2013

He believes marketing needs to take advantage of both new technology and new talent to start creating hypotheses. Brian Kardon (@ BKardon ), CMO of Lattice Engines imagines a day when marketing offices resemble trading desks with screens of real-time data streaming in and marketers yelling “buy, buy.”

CMO 96

CMO Marketing Marketers Marketing Plan 96

SMEI

DECEMBER 20, 2022

By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers. CMO and CTO Partnerships in 2023.

Transform 51

Transform Marketing Marketers Manufacturing 51

Sales Force: CMO

OCTOBER 18, 2023

When is it time to check back in, change up your approach, incorporate new technology, or jump on a trend? AI lead scoring and data analytics drastically reduce the workload required to execute steps 4 and 5 effectively. What do they need, and why do they need it? AI-driven personalization is the key to steps 1-3.

Customer 86

Customer User-Generated Marketing Marketers 86

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Most marketing operations people are not classical marketers, they tend to come from process-oriented or analytic-centric roles. In many cases, data analytics is part of sales operations. In the tech industry partner marketing is a key channel for driving demand for new technologies.

CRM 103

CRM Event Marketing Marketing Marketers 103

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

Martech

FEBRUARY 15, 2024

That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. Q: What was your first step?

Education 121

Education CMO Marketing Marketers 121

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SUPERWEEK is an annual five-day conference completely focused on digital analytics.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 144

Gen Z Millennials CMO Marketing 144

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? To do this, they know it’s not just about the right technology—it’s also about people.

CMO 134

CMO Thought Leadership Marketing Marketers 134

Marketing Insider Group

JULY 24, 2018

Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire. I challenge you to find a single CMO or marketing manager who […].

CMO 107

CMO Social Media Marketing New Technology Marketing 107

Adobe Experience Cloud Blog

MAY 18, 2017

For example, if I think about myself as a consumer, I have recently been targeted (very well, I might add) on Instagram for all types of products and I’ve even purchased some items via their new ‘Shop Now’ feature. How many companies have a team or even a single employee focused on this new technology? Not many, probably.

Thought Leadership 128

Thought Leadership CMO New Technology Marketing 128

Content Marketing Institute

JULY 18, 2018

We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” Re-platforming the magazine’s WordPress site and Google Analytics into the enterprise CMS would take months and hundreds of thousands of dollars. The audience promotion and development plan, along with the analytics plan, were sidelined.

Content Marketing 65

Content Marketing CMO Thought Leadership Marketing 65

Litmus

APRIL 2, 2021

Earlier this week, our CMO, Melissa Sargeant, hosted a panel on the future of marketing with a few other marketing leaders—Jon Suarez-Davis from Salesforce and Kara Trivunovic from Epsilon. Want that new ESP feature or a new analytics suite? Sorry, finance said no….

Finance 68

Finance Health Marketing Marketers 68

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . First, you need to create a business process for reviewing new technologies.

Automobile 79

Automobile New Technology Marketing Marketers 79

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. We know that businesses have historically gone to agencies for the type of digital design and analytics and some of the things that marketers would generally use. You can also read the transcript right below. Welcome to Unprompted, a podcast about AI marketing.

User-Generated 96

User-Generated Whitepaper Product B2C 96

Duct Tape Marketing

JUNE 20, 2023

He is co-leader of the McKinsey Digital Practice, a senior partner based in New York, and a member of McKinsey’s Shareholders Council, the firm’s board of directors. Key Takeaway: Digital transformation requires organizations to rewire their processes and operations, leveraging new technologies to achieve value. Yeah, yeah.

Transform 66

Transform Finance Energy Customer 66

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link]. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Transform Marketing Marketers 145

Unbounce

AUGUST 16, 2023

I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. I’ve got some news. They’ve got to deliver revenue, performance measurement, analytics, forecasting, and so on. Welcome to Unprompted, a podcast about AI marketing and you.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Marketing Insider Group

JULY 1, 2020

Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. Content Analytics and Optimization (Data Scientist and SEO Wizard).

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% However, it appears that marketers plan to prioritise this investment in Artificial Intelligence tools (47%) more than in customer analytics (45%) or customer satisfaction (43%). of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52