Analytics CMO New Technology Thought Leadership 
Adobe Experience Cloud Blog
MARCH 24, 2017
It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. As a CMO, I find it incredibly valuable to take a break from metrics and hard numbers to remind myself that the true roots of marketing lie in effective storytelling.
Adobe Experience Cloud Blog
JUNE 7, 2019
Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Data-driven content marketing automation uses analytics to predict the best possible times to post every piece so that it has the potential to reach the biggest chunk of the (targeted) audience. Let’s discuss in the comments!
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Adobe Experience Cloud Blog
MAY 16, 2016
As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” With the emergence of new technologies , we now have to be able to look at data, understand it, and use it to make decisions about our marketing campaigns.
Sales Force: CMO
OCTOBER 18, 2023
When is it time to check back in, change up your approach, incorporate new technology, or jump on a trend? Let’s dig a little deeper into those key areas from above: Step 1: Create brand awareness with your content marketing, thought leadership, and social media content. What do they need, and why do they need it?
Adobe Experience Cloud Blog
JUNE 7, 2019
Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Data-driven content marketing automation uses analytics to predict the best possible times to post every piece so that it has the potential to reach the biggest chunk of the (targeted) audience. Let’s discuss in the comments!
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
Marketing organizations in this digital age need a new blend of talent. The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. While it’s easier to teach someone how to use a new technology, developing strategic skills takes time.
Martech
FEBRUARY 15, 2024
That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. Q: What was your first step?
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