Set Up

MAY 12, 2022

The Centers of Excellence consists of marketing, digital, insights, analytics, and sales customer-centric. Never miss a CMO Spotlight! At Bayer, Corsi proudly leads two areas: the categories and The Centers of Excellence. Her category team consists of heads based in Europe and The U.S. that lead their seven divisions. First Name.

Health 52

Health CMO Pharmaceutical Transform 52

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? Here is a guide to help CMOs build and execute a data strategy that bears fruit. 1. And does your team know what you mean? But data tells the truth.

CMO 161

CMO Thought Leadership Marketing Marketers 161

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

Transform 85

Transform Thought Leadership Marketing Marketers 85

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. “If True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. The Thought Leadership Journey is Here to Stay. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Invest in Competitive Intelligence.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

CMO 132

CMO Thought Leadership CRM Communications 132

Adobe Experience Cloud Blog

OCTOBER 28, 2019

As businesses continue to search for new ways to drive revenue—and tighten their margins—the pressure on the CMO builds. Revenue teams increasingly look to the CMO to prove marketing’s revenue contribution and justify their investments. A definitive guide to marketing metrics and analytics. And how can you measure it?

CMO 106

CMO Thought Leadership Fashion Marketing 106

Adobe Experience Cloud Blog

JULY 6, 2015

Here are the top C-Suite personas you may want to speak with and their potential perspectives: The CMO. Marketers should be familiar with the CMO role—and this will probably be your first stop. What does the CMO care about? He is driven by analytics and ROI. Next on the list is your CFO.

eBook 134

eBook Thought Leadership CMO Marketing 134

Orbit Media Studios

OCTOBER 25, 2023

But one type of content is automatically different: thought leadership. Thought leadership content is content that takes a position on a topic. This is the path to thought leadership. Prompt 10: You are a content strategist and expert at finding insights in Google Analytics data. Everything look ok?

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Thought Leadership Content Marketing PR CMO 113

Adobe Experience Cloud Blog

MARCH 24, 2017

Next month attendees can expect news around our Engagement Platform , further innovation regarding sales and marketing alignment, a new vision for marketing analytics, and much more. That said, it wouldn’t be Marketing Nation Summit without some exciting product and innovation announcements from Marketo. The Synergies of AdTech and MarTech.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Hootsuite

DECEMBER 12, 2023

How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? You also don’t need to be active on every social media platform, or have the most original thought leadership content. Once again, Hootsuite is here to make your social media life easy with all-in-one analytics for all your platforms in one place.

Thought Leadership 112

Thought Leadership Place CMO B2C 112

Orbit Media Studios

NOVEMBER 29, 2023

Nicole Leffer, CMO AI Advisor “A great cover photo can help your profile stand out on LinkedIn and it’s so easy to create one that really represents you now with Dall-E-3 in ChatGPT! Now that you have your new LinkedIn headshot, try using AI to generate a LinkedIn background photo. You want as much data as possible.

User-Generated 96

User-Generated Social Media Marketing CMO Analytics 96

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * The post Future of Marketing | 5 Areas You Have to Make a Priority in 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Adobe Experience Cloud Blog

AUGUST 16, 2018

And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? These are the metrics that matter to the CMO and rest of the marketing team, and you’ll be expected to report on these metrics with each campaign you launch. Can you prove they achieved a return on investment?

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Leaders are looking beyond engagement numbers and qualified leads. Website Traffic.

Thought Leadership 101

Thought Leadership Customer Acquisition Key Performance Indicator Price 101

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. More comprehensive analytics— 6%. For more blogs from me and thought leadership from the C-Suite, check out CMO Nation. Improved ability to track ROI— 28%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Martech

JANUARY 4, 2022

Publicis Sapient CMO Teresa Barreira. It’s not transactional content, in the sense of an attempt simply to sell the consultancy’s services; it aspires to thought leadership. Starting with strategy. “I started by building a strategy that was agile, entrepreneurial and – most important of all – data-centric.

Transform 134

Transform Thought Leadership Copywriting Marketing 134

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Data-driven content marketing automation uses analytics to predict the best possible times to post every piece so that it has the potential to reach the biggest chunk of the (targeted) audience. Let’s discuss in the comments!

Transform 134

Transform CMO Retail Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 28, 2015

Robin Saitz , CMO, Brainshark. If you’re a practitioner-level marketer and aspire to rise to the position of CMO , you should actively seek skills and opportunities today in order to set the stage to get you there tomorrow. Alison Holmlund , VP Customers for Life, Host Analytics. Don’t put it off. My thing is dancing. “A

CMO 134

CMO Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

MARCH 16, 2015

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Activity based reporting and analytics—there was nothing advanced tying to revenue. Alan Gellman: CMO of Esurance.

Transform 128

Transform Thought Leadership CMO PR 128

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager. Productivity improvement.

CMO 102

CMO Management Thought Leadership CRM 102

Adobe Experience Cloud Blog

JANUARY 31, 2017

We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! Report] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Where Are You on the Marketing Maturity Curve? 2017 Marketing Benchmark Report–North America .

Thought Leadership 109

Thought Leadership Transform CMO Marketing 109

Buffer Marketing

SEPTEMBER 11, 2023

For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These engagements can be a rich source of keywords and demonstrate your thought leadership. Here's how to showcase your thought leadership on LinkedIn: Write blog posts and articles.

Thought Leadership 134

Thought Leadership Transform Communications Branding 134

Adobe Experience Cloud Blog

JANUARY 20, 2015

And it enables a tremendous amount of analytics to be done with that data because as pushing out ads and content becomes automated, datasets are created that are much easier to understand. That’s why you’re already seeing and explosion in predictive analytics. Jim Stengel : That’s absolutely right. Engagement Marketing b2b Consumer'

CMO 134

CMO Automobile Customer loyalty Marketing 134

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer.

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Whitepaper Thought Leadership Direct Mail CMO 134

Set Up

MARCH 19, 2024

While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics. One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. Lastly, never miss a moment!

Transform 105

Transform PR Marketing Marketers 105

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “

CMO 113

CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

MARCH 23, 2018

This makes them key players in the boardroom, being considered the voice of the customer at the leadership table. The CMO job description has also undergone massive change in recent years. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics?

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

MAY 20, 2011

Tell me a bit about why you decided to perform some research into marketing analytics. To help our clients, we have done in-depth research on what marketing is currently doing with analytics and how it can improve by using them. Your research talks about how companies are improving their marketing analytics maturity.

Analytics 114

Analytics Finance Marketing Marketers 114

Adobe Experience Cloud Blog

APRIL 8, 2015

Other visionaries and innovators speaking at the Marketing Nation Summit include Oscar and Grammy winner, John Legend, founder of the Huffington Post, Arianna Huffington, founder of Khan Academy, Salman Khan, and CMO at Marketo, Sanjay Dholakia. There’s still time to register for a free expo and keynote pass. Sign up before it’s sold out!

Thought Leadership 129

Thought Leadership Food Marketing Marketers 129

Adobe Experience Cloud Blog

DECEMBER 2, 2015

Particularly in marketing, reporting and analytics provide data-driven insights and measureable results, and are the key reason that the CMO now has a seat at the revenue table. How to Write a Winning Award Submission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Go for Gold!

Thought Leadership 91

Thought Leadership PR CMO Analytics 91

Adobe Experience Cloud Blog

MARCH 19, 2018

You can find this data quickly using some available tools like SEM Rush, BuzzSumo, your website analytics platforms like Google Analytics, and your engagement platform. For more on how to be a fearless marketer, follow Michael on Twitter @BrennerMichael or see his session on the Future CMO at Marketing Nation Summit. .

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

MAY 16, 2016

As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” I recently went through the Google Analytics (GA) Digital Analytics Fundamentals online course with the goal of eventually getting certified (still working on that).

Thought Leadership 91

Thought Leadership CMO Analytics New Technology 91

Adobe Experience Cloud Blog

JULY 28, 2014

Remember that mentors aren’t just for newbies – whether you’re fresh out of college or a CMO, it’s never a bad idea to have coffee (or drinks) with a marketer you admire. What’s going on with Google Analytics? Subscribe to Blogs or Content Newsletters. What’s the latest and greatest in marketing innovation? Modern Marketing'

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134