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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. However, the real treasure lies in its analytics capabilities. You can read the full case study here.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

In 2023, decision makers need to adopt an approach that incorporates trends with a data-driven approach, to be able to make informed decisions and optimise marketing strategies. According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business.

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Product-led growth: how to convert your product into the company’s central growth point

Rock Content

This emerging concept refers to the way companies develop customer acquisition, retention , and expansion strategies, which revolve around the product. Product-led Growth is a paradigm shift, which leaves behind the philosophy of growth based on marketing and sales, replacing it with a culture driven by the product itself.

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Future-Proof Your Marketing Agency with the Fortification & Innovation Framework

Digital Marketer

That’s how traditional marketing has been. So again, expect significant changes in the marketing industry. While this might sound eccentric now, it’ll soon become commonplace, as customers will have access to transformative experiences. Now, let’s touch upon the application of AI in marketing.