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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

CRM 103
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Prepare For the Post-COVID Marketing with These 5 Trends

Pam Didner

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. Digital customer touchpoints continue to surge, you need to modify your customer journey and beef up your offerings online and on your websites.

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CMO Confessions Ep. 39: Deb Wolf of Integrate

On24- CMO Confessions

We were very early Marketo customers. We were running things like Google analytics very early. When you think about the new technology, the new vendors, the relationships that I’m sure ON24’s built with people like this who have never thought of themselves as digital technologists before.

CMO 52
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6%

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content Marketing Teaches Us Lessons On Who We Are Marketing To. Another reason content marketing is so important is, it is the secret to understanding our customers. How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?