Remove Analytics Remove Customer Journey Remove Global Marketing Remove New Technology
article thumbnail

Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

For example, we may think of the Customer Journey and CX from an internal perspective, for example workflow and process management, but what about the technology? And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders.

Transform 107
article thumbnail

Prepare For the Post-COVID Marketing with These 5 Trends

Pam Didner

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. Digital customer touchpoints continue to surge, you need to modify your customer journey and beef up your offerings online and on your websites.

article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.