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[AEMKT 201] Get Agile with Litmus: Webinar Recording + Q&A

Litmus

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. If you normally code your emails in tables, then wrap your Snippets in tables. Can Litmus Email Analytics track link performance?

Analytics 104
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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

Marketing organizations in this digital age need a new blend of talent. The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. Experience managing campaign execution across multiple channels. Email marketing.

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The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

Hubspot Marketing

Where Will Marketing Leaders Cut Costs In A Recession? If a recession occurs, 1 in 4 marketing leaders expect to see budget cuts in their paid social media content, followed by organic social content, print ads, email marketing, and video content. Let’s take a look at how exactly they measure that success next.

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How Marketers can be as good as Google

Adobe Experience Cloud Blog

For email marketing , this means you can make some guesses when setting up your first campaigns. As long as you see some improvements due to this automated email you are doing better than you were. If you are new to web analytics, don’t worry that you don’t know how to run every report.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing. Lead management. Marketo Engage includes five essential capabilities: content personalization, cross-channel engagement, experience automation, sales partnership, marketing impact analytics.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. Goal 5 — Find one major email marketing insight. Featured snippet: “Sales pipeline management”. Featured snippet: “Customer success manager”.

SEO 49