Search Engine Land

FEBRUARY 19, 2024

Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share. Strategies like engaging a community of influencers, active digital PR, adding interactive and informative videos, customer reviews, and a robust social channel strategy can help increase brand engagement.

Gen Z 111

Gen Z Real Estate Transform SEO 111

Neil Patel

JANUARY 18, 2023

Short videos: On mobile SERPS, short videos take up significant real estate. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. Have you taken steps to transition to Google Analytics 4 (GA4)?

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? Try it free today.

Law 80

Law Social Media Marketing Entertainment Gen Z 80

Econsultancy

DECEMBER 13, 2021

Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. However, it appears that marketers plan to prioritise this investment in Artificial Intelligence tools (47%) more than in customer analytics (45%) or customer satisfaction (43%). in manufacturing.

Advertising 52

Advertising Advertisers Retail Shoppers 52