Hubspot Marketing
DECEMBER 13, 2023
Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines. A business account gives you access to the Pinterest Business Hub and Pinterest Analytics (more on measurement later).
Search Engine Land
JULY 13, 2023
Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. By using TikTok Analytics within Creator Tools, you can evaluate which videos bring in followers and how your existing audience interacts and engages with your content. So use this real estate wisely.
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Search Engine Land
FEBRUARY 19, 2024
Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share. Business intelligence and analytics: With performance data often siloed between channels and systems, how do you effectively measure the performance and effectiveness of your marketing strategies?
Sprout Social
SEPTEMBER 30, 2021
And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation. Monitor your sales performance via Instagram analytics.
Neil Patel
JANUARY 18, 2023
Short videos: On mobile SERPS, short videos take up significant real estate. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. Have you taken steps to transition to Google Analytics 4 (GA4)?
Hubspot Marketing
JANUARY 5, 2021
With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population. During the campaign, the team can track key metrics like total plays and average watch rate — taking video analytics to another level. Image Source. Magisto by Vimeo. Image Source.
Hootsuite
AUGUST 14, 2023
Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.
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