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Digital Analytics Simplified: The Beginner’s Guide

CXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Neil Patel

Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly. Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Take some time to compare your top competitors and determine how their shoppers behave.

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Expert advice on delivering an omnichannel experience your customers will love

Use Insider

Personalization : Omnichannel experiences leverage customer data and analytics to provide personalized customer experiences. The business landscape and customer behaviors evolve, so it’s important to regularly update and adapt your omnichannel strategy. With Insider, NA-KD was able to redefine its marketing strategy.

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Why You Should Audit Your YouTube Channel

Neil Patel

Roughly 50 percent of shoppers use online videos to decide between different products. Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? YouTube Audit Phase 1: Analyze Your KPI Performance. You need to understand how your channel is performing right now.

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12 CRO metrics to track conversion rate optimization performance

Unbounce

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. How to improve CAC: Find efficiencies in your sales and marketing processes to reduce overhead costs.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

However, for many brands, that data is siloed off in various solutions, like customer relationship management systems (CRMs), email marketing platforms , analytics tools, customer service software, and so on. Limited marketing stacks. Boost the return on investment (ROI) from their digital marketing stack.

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The Ultimate Guide to SEO in 2018

Hubspot Marketing

But did you know that 89% of B2B buyers and 81% of online shoppers do the same? In turn, it can ensure that your marketing strategies match the new buying behavior. Today, more people use search engines to find products or services than any other marketing channel. 18% more shoppers choose Google over Amazon.

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