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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share. Want to dive deeper?

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Building a future-ready marketing operations team

Martech

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind. Non-judgmental.

Marketing 106
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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Marketers need to stay flexible and embrace new technologies and strategies.

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How to Become a Fractional CMO

Duct Tape Marketing

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. They understand current marketing trends like digital media landscape shifts or customer preferences evolution because they work with various clients across sectors concurrently.

CMO 74
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Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

Digital Marketer

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

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12 of the best competitive intelligence tools for marketers

Sprout Social

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 94
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24 New Year’s Marketing Resolutions for Small Businesses [2024]

Sachs Marketing Group

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.