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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

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The role of AI in creating a more human customer experience

Sprout Social

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

AI has already started the transformation journey and has left its mark in marketing. But how exactly are marketers using AI? Let’s take a closer look at some of the applications of AI in marketing: 1. Data Analytics Data analytics is the most promising use case of AI in marketing.

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How Financial Services Businesses are Using Automation

Hubspot Marketing

“You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. This not only ensures accurate tracking but also provides insightful spending analytics.”

Finance 99
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

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2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways.

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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

Analytics play a crucial role in understanding what types of content perform best and informing future content decisions. Remember, content marketing is a long-term strategy. Utilize Influencer Partnerships Influencer partnerships have become a vital component of digital marketing strategies for small businesses in 2024.