Marketing Insider Group

APRIL 4, 2024

Instead, focus on the channels that their buyers are actually using. You can track which platforms their buyers are using the most with data-driven tools, like Google Analytics. Pick your customers’ favorite social media platforms, and share industry-related news and trends to keep your accounts informative and useful to buyers.

eCommerce 71

eCommerce Marketing Strategy Marketing Marketers 71

The CMO Survey

JANUARY 29, 2019

The company launched an ecommerce and mobile technology platform to improve transaction speed and to gain access to key analytics. In just three years, the companyhas booked $16 billion net sales through eCommerceand its independent restaurant customers who order online have higher retention rates and purchase volumes.

eCommerce 100

eCommerce Transform CMO Retail 100

Marketing Insider Group

MARCH 28, 2024

Here are a few ideas to start your testing: The size of your product photos Including or excluding a trust badge Indicating when your supply is limited The color of your “Add to Cart” button You can also check out these mobile testing ideas from A/B testing tool, Taplytics, if your online store has an app.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120