Duct Tape Marketing

OCTOBER 8, 2023

The key to successfully managing this type of schedule? Having excellent project management skills and being able to prioritize tasks effectively across all your clients’ projects. Remember, places like marketing events or digital platforms such as LinkedIn can be excellent hubs for building connections.

CMO 73

CMO Price Transform Marketing Strategy 73

Martech

MAY 3, 2024

Status : Public Beta Applicable HubSpot Hubs : Sales Hub, Service Hub Applicable HubSpot Tiers : Enterprise Centralized efficiency with the customer success workspace What’s new : HubSpot introduced a dedicated workspace for customer success managers, designed to enhance management of their book of business to improve retention and customer growth.

Transform 119

Transform Succession Management Management Communications 119

Sprout Social

JUNE 26, 2023

Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features. However, there are practical tips and strategies you can follow to help you build a successful one. Take Starbucks, for example.

Customer Journey 119

Customer Journey Customer Transform Retail 119

Litmus

DECEMBER 18, 2023

Leverage transformative initiatives Big changes within marketing and the broader company are opportunities to reboot email’s position and stature, says Jose Cebrian, Vice President and General Manager of Email and Mobile Messaging at Merkle. These are great initiatives to hitch an email marketing project to, says Cebrian.

Email Marketing 105

Email Marketing Transform Health Marketing 105

Martech

FEBRUARY 22, 2022

And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. Use analytics to improve the customer journey. Community forum discussions are a great place to understand customer pain points, how customers receive and use your product and what they are asking for.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Martech

JULY 25, 2022

Well, not so much for the marketing, customer, sales, and operations execs who have to pick the right horse(s) to compete in today’s market while also placing bets on the future. Customer Success (Management) platforms. This should be fun to watch. Today’s B2B marketing and sales tools are showing their age.

CRM 109

CRM User-Generated Marketing Automation Platform Customer Journey 109

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 104

Transform Customer Journey Finance User-Generated 104