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16 unexpected ways to use WhatsApp for business

Sprout Social

APRIL 20, 2022

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. Today, more than five million brands are active on WhatsApp Business. That’s a large market, ripe for engagement. The benefits of using WhatsApp for business.

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Adobe’s roadmap for B2B, CDP and product analytics

Martech

MARCH 29, 2023

“We announced that we are offering a full suite of conversational marketing capabilities, so for automating conversations on your website, and to pass a live conversation through to a sales rep, to be able to continue that conversation,” he explained. “That was the primary use case.”

Analytics 91
Analytics Product Automobile Customer Journey 91
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