article thumbnail

How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

article thumbnail

The business benefit of social isolation and other observations

Businesses Grow

.” The business case for the personal brand! No, it’s not I’ve been preparing for a big new speech about brand communities and have found lots of articles touting community successes. Having a loyalty card shows you love the brand, but it’s not a group of people working toward a common purpose.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google adds search themes to Performance Max

Search Engine Land

car” and “automobile” would be the same audience). Search themes will respect brand exclusions in Performance Max and account-level negative keywords. You want to provide important information to help your campaign ramp up and optimize performance faster. How it works.

article thumbnail

7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145
article thumbnail

Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn [New Data]

Hubspot Marketing

While football teams compete for trophies, companies spend millions trying to get more views, leads, and revenue than other brands advertising in their industry on the same day. You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer. Think about a common problem your target audience faces.

article thumbnail

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

article thumbnail

Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.