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Adobe’s roadmap for B2B, CDP and product analytics

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 91
Analytics Product Automobile Customer Journey 91
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16 unexpected ways to use WhatsApp for business

Sprout Social

APRIL 20, 2022

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. These digital conversations help customers understand how to use the company’s products and gather tips for maintaining an effective skincare regimen. Marketing campaigns.

Automobile 132
Automobile Real Estate Logistics Customer 132
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