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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

Post-It leverages a vibrant yellow branding that reflects the uplifting, creative spirit their products aim to inspire. Yellow is also connected to freshness and clarity, making it an ideal accent color for brands marketing eco-friendly or cleaning products.

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Google adds search themes to Performance Max

Search Engine Land

Google provided five examples of where it makes sense for advertisers to use search themes: Your landing page doesn’t have complete details or the latest updates about the products and services you offer. You’ve just expanded into a new market or launched a new product or service where your campaigns don’t have extensive performance history.

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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later).

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Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn [New Data]

Hubspot Marketing

consumers to vote on their favorite big-game ads within four major product categories this year. The ad takes inspiration from a popular internet meme from numerous photos of Affleck walking around with Dunkin' products. What products or services does your brand offer than can solve their problem?

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Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Businesses utilize it to inform, connect with potential customers, nurture client relationships, and sell products. It began as a guide for automobile owners and included basic maps, tire care instructions, and mechanic, hotel, and other travel recommendations. However, content marketing can take various forms.