Not all B2B and B2C categorizations are alike
Martech
JANUARY 5, 2022
I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. Therefore, while maestros should have a good idea of how various types of systems function (CMS, CRM, DAM, etc.),
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