Adobe Experience Cloud Blog

JANUARY 3, 2013

Rockefeller were a marketer today, there is no doubt that he would be finding success using marketing automation for lead scoring, lead management, lead nurturing, and so much more. So he decided to get into the oil refining business—and manage the crude oil once it was acquired. If a young John D. Though John D.

Manufacturing 132

Manufacturing Automobile Marketing Marketers 132

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Data segmentation.

B2C 119

B2C Automobile Marketing Automation Platform Retail 119