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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). AR apps like Fologram improve real-time collaboration between on-site project managers and construction experts by enabling virtual meetings. VR in the automobile industry.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. HubSpot Marketing Hub HubSpot’s Marketing Hub offers a wide range of marketing tools, including email marketing, social media management and analytics. Data segmentation.

B2C 95
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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. Similarities between B2B and B2C.

B2C 96
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Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. We’re looking at this as a way that digital is supporting our marketing efforts, where we want to attract the next generation of premium buyers,” said Meliza Humphrey, senior manager of Acura marketing. “In

Fashion 91
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It’s time to prioritize customer experience in B2B

Martech

If you’re taking advantage of a service platform, it’s easy to manage live chat, and to quickly route leads/inquiries based on who is available. This is true when dealing with service for you automobile or changing cell phone plans. Whatever platform you’re on, don’t ignore features like these if you have them at your disposal.

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11 Skills You Need in the AI Era [Data + Tips]

Hubspot Marketing

For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. For example, a social media manager can ask ChatGPT to whip up a social media strategy for the kind of company they work for (e.g., “Will AI steal my job?”

Law 131
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The Best In Automotive Content Marketing

Marketing Insider Group

Andrew Fick , Group Marketing Manager, Lincoln. The content’s diversity in topics result in being a balance between stories of luxury and culture, and stories of Lincoln automobiles, artisans and the brand’s history. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014.