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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. seeing a 4% increase, according to data from Glimpse.

SEO 93
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Brand Messaging: How to Create an Intentional and Strategic Communication for Your Brand

Rock Content

Through brand messaging, it’s possible to transmit values, inspire, and generate the desire to buy. That resource is part of a brand messaging strategy, and its role is, directly and succinctly, to generate an immediate idea about what the brand can offer to the public. We will talk more about this concept in this content.

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Build a Great Brand: Align What You Think, Do, and Say

Content Marketing Institute

That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Once a radical idea (despite its historical roots), the concept of replacing one-sided information pushes with two-way conversations and relationships with audiences is now commonplace with marketing teams.

Branding 110