article thumbnail

A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. It began as a guide for automobile owners and included basic maps, tire care instructions, and mechanic, hotel, and other travel recommendations. What Is Content Marketing?

article thumbnail

Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. We’re looking at this as a way that digital is supporting our marketing efforts, where we want to attract the next generation of premium buyers,” said Meliza Humphrey, senior manager of Acura marketing. “In

Fashion 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

15 Digital Marketing Examples to Inspire Your Strategy

Rock Content

Airbnb: Focusing on User-Generated Content Specialized articles are great for creating authority, but there’s another strategy that is perfect for brand awareness , engagement with the public and generating leads organically. We are talking, of course, about user-made content. But they went even further.

article thumbnail

7 Steps to Decide If The Content is Worth Curating

Scoop.it!

This is one of the reasons why businesses share curated content via social media with the intended users to boost engagement and maximize the reach with minimum effort. That’s why marketers often use curated content to generate brand awareness and engage their respective audiences. Image Source That’s not all. With over 4.62

article thumbnail

Does ChatGPT pose an existential threat to marketers?

Martech

Admit it, you’ve created handsomer and more heroic versions of yourself with Lensa, which uses AI to generate photo-realistic images like my headshot. I admit, I feel threatened by its unprecedented capability to respond to user-generated, natural language queries with nearly instantaneous content creation.

article thumbnail

2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martec

Now, individual generations of transportation technologies — steam engines, airplanes, petro-fueled automobiles, electric cars, etc. However, the current generation of martech products have largely been borne on the back of three major technology S-curves: SaaS. have all followed S-curves. New S-Curve #2: AR/VR.

article thumbnail

ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

Businesses Grow

How does reciprocity connect to selling automobiles? Generate] [Follow-Up Prompt #1] Adjust the tone for someone with these qualities: [add in qualities of the individual you wish to attract – for example, “a good communicator,r” “loves to be busy,” “wants to do the right thing,” etc.] Give me five options. The ideas are just ideas.