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Global search engine AI innovations: What SEOs need to know

Search Engine Land

However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. It’s uncertain how much the end-of-May spike was due to SEO articles about Google alternatives. It tailors outcomes based on user behavior, particularly in news and local searches.

SEO
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Top Customer Review Websites for Your Business (in 2025)

SocialPilot

SEO Benefits : Positive reviews on Google help boost your local search rankings , making it easier for potential customers to find you. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. It began as a guide for automobile owners and included basic maps, tire care instructions, and mechanic, hotel, and other travel recommendations. What Is Content Marketing?

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How We’re Going to Use X Reality (XR) in Business

Neil Patel

The specifics reflect the specific experience, and what you are trying to achieve for the user. Everything from brick-and-mortar experiences to SEO will be impacted by X reality. Virtual reality refers to interactive, immersive experiences that are computer-generated. How about furniture, automobiles, homes, and more?

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How to Come Up With Tangential Content Ideas — Whiteboard Friday

Moz

Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? So it's really relevant to the actual offering that you're making as a brand, and it's helping even users. First of all, SEO people love the link building aspect. Link building.