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2022 Email Marketing Trends: What Retailers Need To Know

Litmus

Buyers no longer want a traditional brand experience; they need data-infused, highly personalized experiences. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Learn more.

Retail 81
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Best eCommerce Personalization Software: Top 7 Tools in 2023

Use Insider

Insider can connect all your customer data from multiple sources into one place and personalize every touchpoint customers have with your brand. to create accurate profiles of your visitors and customers. This usually forces eCommerce brands to retarget users with ads on social media or search engines.

Insiders

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

She writes audience-specific stories to connect brands with their ideal customers. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

She writes audience-specific stories to connect brands with their ideal customers. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

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What B2B and B2C Marketers Can Learn From the Women’s World Cup

Adobe Experience Cloud Blog

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. Their marketing teams have different roles and responsibilities, but often intertwine their efforts, all while using similar skills and technologies. Both types of customers have changing needs and expectations.

B2C 133
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The 4 Cs of Social Media

Marketing Insider Group

This misses the point, of course, since social media is about customer relationships and not really about the technology at all. In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?