Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Partner with micro-influencers. Image Source 6.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. Omnichannel marketing. Global reach. Social & influencer marketing. Marketing on the go.

Transform 83

Transform eCommerce Retail Entertainment 83

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Hubspot Marketing

OCTOBER 30, 2022

And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. Something no one expected is that the folks marketers need to focus on, the influencers, vary their activity across multiple channels simultaneously and for different purposes.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. Something no one expected is that the folks marketers need to focus on, the influencers, vary their activity across multiple channels simultaneously and for different purposes.

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40