Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Bizzabo Bizzabo is a holistic platform that provides your team with all the tools they need to create rewarding events, while surfacing insights to help your events grow both on and offline. Build a branded event website with an editor that’s integrated with your event registration software and event app.

CRM 111

CRM User-Generated Analytics Marketing 111

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. Studies have found that up to 76% of customers are more likely to purchase from brands that personalize. large follower counts).

Transform 83

Transform eCommerce Retail Entertainment 83

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Customization produces brand loyalty. consumers find marketing personalization appealing. 90% of U.S.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Image: DPAA Global. Brand data. Why we care. A campaign in the U.K.

CMO 125

CMO Advertising Advertisers Retail 125

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Retail 142

Retail Non-Profit Promotion Finance 142

Hubspot Marketing

OCTOBER 30, 2022

And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Martech

JULY 22, 2022

More broadly, however, truly understanding your customer and focusing on providing them with what they’re seeking for the duration of your relationship can pay dividends for the longer term, resulting in cross-sells, up-sells, repeat purchases and brand advocacy. More agile marketing and operations.

Customer Journey 107

Customer Journey Customer Analytics Global Marketing 107

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. Something no one expected is that the folks marketers need to focus on, the influencers, vary their activity across multiple channels simultaneously and for different purposes.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. Something no one expected is that the folks marketers need to focus on, the influencers, vary their activity across multiple channels simultaneously and for different purposes.

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40

Sprout Social

OCTOBER 23, 2018

Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. The value of a social audience lies in their influence, their receptivity, and the results they drive for brands. The good old marketing funnel. Marketers , it’s time to move from the funnel to the flywheel.

Transform 66

Transform Food eCommerce Education 66

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Kitmondo allows brands to buy and sell used machinery online. Kitmondo – Machinery.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. The good news? Let’s do it.

Customer 74

Customer Global Marketing Market Trends Inbound Marketing 74

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. 51% of director+ level marketers say their marketing budgets will increase in 2022.

Influencer Marketing 119

Influencer Marketing Inbound Marketing Social Media Marketing B2C 119

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.

SEO 64

SEO Transform Gen Z PR 64

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Neil Patel

DECEMBER 18, 2018

Whether you are in B2B or B2C, this tactic works extremely well. If you have a strong brand like Nike or Amazon, this doesn’t matter as much. Hack #7: Brand queries is the fastest way to increase rankings. And not just your rankings for brand related terms, more so for all of your terms. Hack #2: Do the opposite.

eBook 111

eBook User-Generated PR SEO 111

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So They now have 19 million users, and over 500 employees. “It’s Dig deeper: How to build your DAM foundation.

Product 109

Product Global Marketing Management Digital Marketing 109

Contently B2C

JULY 18, 2016

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. That some marketing dollars will inevitably be wasted is not news.

Customer 110

Customer CMO Customer Journey Non-Profit 110