Search Engine Land

APRIL 17, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. If it were, then you’d see a lot more VPs of SEO, wouldn’t you? Well, it differs by organization.

Whitepaper 135

Whitepaper Analytics User-Generated Key Performance Indicator 135

Rock Content

AUGUST 25, 2023

Business to Consumer (B2C) vs B2B Content Marketing Although the line between B2B and B2C content has started to blur recently, there are still many key differences , including: Stakeholders: Unlike consumer sales, business purchases rarely go through one person. With B2B content marketing, you have to play the long game.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. If it were, then you’d see a lot more VPs of SEO, wouldn’t you? Well, it differs by organization.

Whitepaper 117

Whitepaper Analytics User-Generated Key Performance Indicator 117

Marketing Insider Group

JANUARY 27, 2020

As you gain traction and customers, you can migrate your content to their hosted paid version with a custom URL with your own brand stamped on it. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. We tricked you!

Marketing Strategy 129

Marketing Strategy Content Marketing Whitepaper Manufacturing 129

Scoop.it!

MARCH 17, 2022

When done correctly, a content strategy can drive qualified leads to your website and boost your brand in the long run. The fancy term here is KPIs, i.e., Key Performance Indicators. Read more about B2C content strategies here. As a small business owner, it is hard to look at your brand critically.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Scoop.it!

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. For a SaaS marketing outreach, you should identify the pain points which led people to seek a solution that your brand offers.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. Your customers look for service on social media.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98