Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? This is magic content for B2B promotions via Reddit Ads.

Pharmaceutical 93

Pharmaceutical Whitepaper Millennials User-Generated 93

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. For starters, promoting misinformation and disinformation in a marketing campaign can range from losing credibility to, in extreme cases, financial and potentially legal liability. But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketing Marketers 122

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said. When brands pander to this generation, that’s when they lose.”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64