Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 110

Customer Journey Customer Whitepaper B2C 110

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Our final word: adopt predictive modeling to personalize customer interactions with all your channels. . Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. One of the best ways to track this within content marketing is to define the customer journey.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145