Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO.

CMO 97

CMO Transform B2C Marketing 97

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Customer 116

Customer B2C Transform Retail 116

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).

Advertising 52

Advertising Advertisers Retail Shoppers 52