The CMO Survey
AUGUST 28, 2019
Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% B2C companies are most likely to take a stance. change in marketing hires planned in the next twelve months.
The CMO Survey
MARCH 28, 2023
Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2
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The CMO Survey
MARCH 18, 2021
The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. of marketing jobs were lost over the last year (February 2020 to February 2021). The effect of Brexit on marketing is addressed in the UK results.
Sprout Social
MAY 3, 2023
The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?
Sprout Social
NOVEMBER 21, 2019
According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. New marketing tools.
Content Marketing Institute
JANUARY 15, 2018
Remove the ‘I’ and ‘we’ from your marketing. Jamie Glass, CMO and president, Artful Thinkers. Remove the “I” and “we” from your #marketing or you’ll lose the reader, says @jglass8. It’s focused on attacking other players in the market, trying to put the competition down and creating conflict to get attention. Negativity.
Marketing Insider Group
MAY 31, 2012
Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015. How much does your organization spend on inbound and content marketing? jbecher on small difference between B2C and B2B #sds12. buyer journey is at the center of the new marketing ecosystem #sds12.
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