Neil Patel

APRIL 2, 2021

As much as we’d like to believe people are interested in our content, few people wake up hoping to find a new article or whitepaper to read. However, the right content can significantly shift purchasing decisions. Invest in content of the highest quality. Is content creation an overnight strategy? Not at all.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Marketing Insider Group

JUNE 29, 2010

Sometimes, inbound demand generation isn’t enough to fill our funnels. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Marketing Insider Group

DECEMBER 1, 2010

I especially was glad to see content programs listed under your insight-driven marketing comment. I think that too often content planning is still more than an after-thought rather than part of an overall customer engagement strategy. Rob Urbanowicz Dec 11 2010 Great points Michael.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. Newsletters can be re-formatted as blog posts.

Whitepaper 89

Whitepaper User-Generated Analytics Inbound Marketing 89

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In fact in the long run it costs a lot more. On average a software company will spend between $40 – $75K in additional “qualification” costs for every 1000 “leads”.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Scoop.it!

MARCH 17, 2022

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. Picking your content channels. A successful content marketing strategy is one that has a clearly defined audience.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. Content Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Lynton Web

JUNE 8, 2023

When you know how your content performs, you can add content to topics that garner interest and get rid of content that doesn’t. This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 54

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 54

Marketing Insider Group

JULY 27, 2010

One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Make sure you cover each buying stage.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Marketing Insider Group

SEPTEMBER 30, 2010

Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing. So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc. First, I did their job for 1 day per month. and sat in their seat and made calls.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Rock Content

JULY 13, 2023

It became popular with Inbound Marketing. Nowadays, it is helping businesses and marketers all over the world to reach customers , establish a relationship with them, and make more sales. B2C personas If you are in the B2C market, you are dealing with the final buyer of a product or service.

CRM 87

CRM eBook Communications B2C 87

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting 93

Copywriting SEO Price User-Generated 93