Remove B2C Remove Conversational Marketing Remove Customer Acquisition Remove Product
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Why we care about AI in marketing

Martech

However, when it comes to certain aspects of marketing, like predictive analytics and digital advertising, AI is capable of incredible things. For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines. Marketing metrics.

Transform 145
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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Cross-selling recommends additional products that complement the one being bought. Focus on value.

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Differentiation Strategy (and the Sea of Sameness)

CXL

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. If you look at any mature category, you’ll find it full of products that are basically the same. Or email marketing tools. Some people are new to your category of products.

Price 135