Adobe Experience Cloud Blog

MARCH 28, 2019

Narayen also talked about the experience mandate, which is spreading to organizations across B2C and B2B. Lucas asked the audience of marketers to think about the experiences that engage them every day, as well as how much they’ve changed in just the past 10 years. The tailwind [mentality] lets you service your customers better.”.

Transform 132

Transform CRM Thought Leadership B2C 132

Markinblog

JUNE 17, 2021

88% of marketers say that they use more than one martech tool on a regular basis — including single-vendor suite users. 76% of marketers who use marketing automation reportedly saw a positive ROI within a year. 77% of marketers report an increase in conversion due to automation. Marketing automation drives a 14.5%

Non-Profit 52

Non-Profit CRM Marketing Marketers 52

Martech

JUNE 15, 2023

Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns. Event attendance: For events like concerts, sports or product launches, DOOH ads can drive ticket purchases or event attendance.

Advertising 111

Advertising Advertisers Fashion Food 111

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. The importance of building links to these vital pages is two-fold.

Thought Leadership 96

Thought Leadership Marketing Mix Whitepaper B2C 96

Orbit Media Studios

MAY 24, 2023

Using the language (as in jargon) of the target audience creates alignment both for SEO and conversion. Marketers must always seek to use the words their audiences use. I’ll show the prompt and response for that insight here: Andy’s prompt: What words does Taylor use to describe his marketing challenges and solutions?

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Gitnux) 89% of people say watching a video has convinced them to buy a product or service. seconds over the past two decades.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Conversational marketing (following up and answering customer questions).

Whitepaper 106

Whitepaper B2C Marketing Marketers 106

CXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. Cross-selling recommends additional products that complement the one being bought. Focus on value.

User-Generated 107

User-Generated Real Estate Price Retail 107

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. You might see this and think that it’s skewed toward B2C brands. After all, they have more flexibility with product demonstrations and user-generated content. It’s time to put this misconception to rest. The truth is, Instagram is a B2B goldmine.

Whitepaper 115

Whitepaper B2C User-Generated Marketing 115

CXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. If you look at any mature category, you’ll find it full of products that are basically the same. Or email marketing tools. Some people are new to your category of products.

Price 135

Price Manufacturing Email Marketing Branding 135