Customers.ai

AUGUST 15, 2023

We decreased one company’s customer acquisition cost by 93%. We helped B2C businesses find millions of customers. Which customers are dropping like flies? Often, this reveals that your product isn’t exactly what you thought it was and your product isn’t for exactly who you thought it was. That’s okay!

Outbound Marketing 95

Outbound Marketing Transform Customer Acquisition Inbound Marketing 95

Search Engine Land

MAY 28, 2024

It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales. Despite decreasing margins and increasing Cost of Customer Acquisition the rest of next year. Your product page is ranking for “a lot of keywords.” That’s not because B2B marketers are dumb. Think again.

SEO 98

SEO Non-Profit Customer Acquisition Law 98

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

SEO 116

SEO B2C PR Whitepaper 116

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

Set Up

MAY 2, 2023

Doyle mentions that consumers care about a company’s values more now than ever, so companies need to do their part to personalize their products and experiences towards the consumer’s needs. Companies can get ahead of their competition now by offering value that goes beyond the product or service they are selling.

Real Estate 52

Real Estate Customer Acquisition Finance B2C 52

Rock Content

AUGUST 25, 2023

Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? Brand Voice: B2C marketing allows you to put a ton of personality into your brand voice as you seek to make a one-to-one connection with your customers.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Martech

AUGUST 6, 2021

Other gamification techniques that make the data collection process easy and fun can also be successful in creating value for customers to share their data. Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. Brand building.

Customer Acquisition 142

Customer Acquisition PR Shipping B2C 142

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Overall sales revenue drop 17% : Despite online sales gains, marketers report major losses across sales revenue, profits, and customer acquisition during the pandemic.

CMO 130

CMO Transform Customer Acquisition B2C 130

Use Insider

JULY 8, 2023

Understanding WhatsApp for business WhatsApp Business API prioritizes real-time, relevant, and valuable B2C communication over bulk promotional messages. To succeed, it’s crucial to segment your customers and provide detailed information accurately.

Branding 52

Branding Transform eBook Customer Acquisition 52

Search Engine Land

APRIL 23, 2024

Useful keyword research: – Keywords you can *actually* win based on your current authority – Keywords that show YOUR buyer is looking for YOUR product – Keywords where competing content is weak Takes time and experience. . – Clustered into related topics. It’s slow. ” See, SEO is part art, part science.

Transform 108

Transform SEO CRM Customer Acquisition 108

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. The product roadmap. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”

Whitepaper 66

Whitepaper B2C Direct Mail Customer Acquisition 66

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The videos provide high value with simple, low-cost, no-frills production.

Content Marketing 124

Content Marketing User-Generated Influencer Marketing Customer Acquisition 124

Search Engine Land

SEPTEMBER 11, 2023

Bidding based on potential customer value Source: Think with Google Upgrading from a conversion-based to a value-based strategy represents a shift from optimizing for the highest number of conversions to prioritizing the most valuable customers, according to Ginny Marvin , Ads Product Liaison at Google.

eCommerce 139

eCommerce User-Generated B2C CRM 139

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool.

Customer 79

Customer CRM User-Generated Manufacturing 79

Econsultancy

DECEMBER 2, 2021

The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences. At the same time, of course, this means an intensified danger that silos could create a disjointed customer experience.

Management 98

Management Customer Retail eCommerce 98

Martech

APRIL 22, 2022

For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines. Your competitors will adopt AI strategies to improve their business outcomes, allowing them to increase sales, boost customer retention, and more effectively launch new products.

Transform 143

Transform Marketing Marketers Analytics 143

Businesses Grow

JANUARY 9, 2023

Insights that lead to product innovation. Direct feedback on product performance. Improved customer retention. Co-created products and services. Access to firsthand customer data. I also include more than a dozen new in-depth case studies from B2B, B2C, nonprofits, and even solopreneurs. … and more.

Health 141

Health Marketing Marketers B2C 141

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A Using location data for customer acquisition.

Customer 76

Customer Customer Acquisition Retail Acquisition Marketing 76

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Transform 87

Transform Customer Acquisition Education Customer 87

Digital Marketer

DECEMBER 21, 2023

All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers. The AI Print On Demand market is changing how marketers make and sell products.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Today, there’s another place your company can go to reach the masses.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JULY 25, 2018

It brings readers into the mind of the customer by using first-person, detail-rich descriptions. Give your customers a name, a family, and a home. Watch them go about their day and pay attention to how they choose and react to the products they see. Building a data-driven customer acquisition strategy is not magic—it’s better.

Thought Leadership 113

Thought Leadership Customer Acquisition B2C Advertising 113

Martech

DECEMBER 7, 2022

Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Why we care. A diverse marketing organization aids access to diverse markets. Some 29.1%

Customer Acquisition 90

Customer Acquisition Marketing Marketers Advertising 90

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. This both reduces the need that visitors need to click on anything, and increases the likelihood that if they do click, they’ll click on another Alphabet/Google product (images, ads, maps, YouTube). There’s a big difference.

SEO 106

SEO B2C Transform User-Generated 106

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. Customer retention. Product management. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Welcome Software

NOVEMBER 21, 2022

Did you know that almost 35% of customers switched brands last year due to changing needs or expectations? For enterprise commerce companies with digital transformation initiatives, this meant significant increases in customer acquisition. These businesses can be retailers, manufacturers or distributors and work in B2B or B2C.

Transform 40

Transform Manufacturing Customer Acquisition Shoppers 40

Neil Patel

MAY 18, 2021

CRO programs are essential to growth because they improve customer experience, conversions, and sales. Conversion rate optimizations can even lower your customer acquisition cost by improving conversion rates with visitors already on your site. Why Are CRO Programs Important?

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Sachs Marketing Group

JULY 11, 2023

Businesses of all sizes, across various industries, are leveraging the power of digital marketing to reach out to their target audience, promote their products and services, and ultimately drive growth and profitability. This involves defining the characteristics of the people most likely to be interested in your product or service.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. B2B Marketing Tool: Seismic Seismic is a sales enablement platform that focuses on sales productivity through personalized content and insights at scale. How do B2B and B2C marketing tools differ?

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

MARCH 4, 2020

How B2B and B2C companies can use Digital Marketing strategies. Regardless of the type of audience you want to reach and how niche your product may be, you can easily find the public that you want. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Rock Content

AUGUST 21, 2020

Thinking specifically about customer retention, one of the main indicators is customer acquisition cost (CAC). In a simplified way, the idea is that you can gather data on how much your operation spends, on average, attracting customers — mainly considering the investments made by the areas of marketing and sales.

Customer 52

Customer Customer Acquisition Key Performance Indicator B2C 52

Rock Content

OCTOBER 5, 2020

Win-back about-to-churn customers – About-to-churn customers are likely to leave your brand either because they have not been using your products or had a bad experience with you. Use feedback to update your products – Listening to what your customers have to say, be it good or bad, can give you some useful insights.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Rock Content

APRIL 27, 2020

Although its use has been initiated in B2B companies, the practice is already prevalent in B2C firms of all sizes. With more time, you can organize your workflows to enhance employee efficiency and productivity. Customer Acquisition Cost reduction. How can your company benefit from automation? And it’s growing even more.

CRM 61

CRM Customer Acquisition User-Generated Marketing 61

Exposure Ninja

OCTOBER 16, 2023

This is when you interrupt a consumer by putting your product, service or business in front of them. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers.

PR 52

PR Marketing Marketers User-Generated 52

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. It was never a product campaign; it was a straight goodwill campaign. He says education has been core to Widen’s marketing and customer experience, as evidenced by its change in customer satisfaction measures over the last five years.

Education 101

Education Marketing Strategy Branding Energy 101

Use Insider

JANUARY 25, 2022

HipVan’s earlier product discovery solution was ineffective. The visitors coming from paid ad campaigns like Google Ads were not finding the product that had prompted them to click the ad in the first place, and this resulted in high drop-off rates, not to mention poor conversion on ad spend.

Shoppers 52

Shoppers Communications User-Generated Marketing 52