Unlock Email Campaign Potential: Proven Strategies for 2025
Litmus
DECEMBER 2, 2024
What kind of products do they purchase besides yours? How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. First, ask yourself: who do you want to reach? What do they care about? What are they doing during the day?
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