The CMO Survey

SEPTEMBER 27, 2023

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Diversity, Equity, and Inclusion in Marketing Drops Off: Marketing leaders report growth in DE&I spend slowing to 2.3% Senior marketing leaders continue to drive 70% of transformations.

CMO 288

CMO Transform Customer Acquisition B2C 288

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 96

Transform CRM Email Marketing Retail 96

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. So what’s the real cost of sending bad email? Email Marketing b2b B2C'

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Digital Marketer

DECEMBER 21, 2023

Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. Optimized Advertising Strategies that Actually Work In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Content Marketing Institute

DECEMBER 5, 2017

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Widen: Online courses bring higher customer retention rate. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. Conclusion.

Education 101

Education Marketing Strategy Branding Energy 101

Customers.ai

AUGUST 15, 2023

We decreased one company’s customer acquisition cost by 93%. We increased another company’s email engagement by 5.5x. We helped B2C businesses find millions of customers. We’re excited to tell our customers’ success stories , too. We moved into an office. We’ve doubled our team.

Outbound Marketing 95

Outbound Marketing Transform Customer Acquisition Inbound Marketing 95

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71