B2C Customer Acquisition Management Pharmaceutical 
Martech
MARCH 1, 2024
They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.
Neil Patel
SEPTEMBER 8, 2021
E-commerce is the future, but it isn’t just for B2C. In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. Globally, B2B marketplaces make up a $31 billion market.
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