CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Martech

AUGUST 29, 2022

Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to collect customer data at an enormous scale. Data creates opportunities to optimize and personalize customer journeys, driving conversions and reducing churn.

Customer Acquisition 114

Customer Acquisition CRM Analytics Marketing 114

CXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. The customer experience is how customers perceive their interactions with your company. Most companies focus on customer acquisition, not providing the best experience.

Price 135

Price Manufacturing Email Marketing Branding 135