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Pandemic Exacts Toll: Digital Strategies Pay Off and Marketers Expect them to Pay Forward

The CMO Survey

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketers expect these sales revenues to increase 4.2%

CMO 130
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9 call analytics platforms for marketing teams to consider

Martech

The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Target customers. Target customers. Target customers. Product overview.

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Three ways marketing leaders can build recession-proof CX strategies in 2023

Use Insider

Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2023. Customer acquisition costs are up 222% Even more important to digital marketers is the rise of customer acquisition costs (CACs).