Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. When they do disappear, key components of digital marketing will face serious disruption. Greater trust leads to higher brand value.

B2C 64

B2C Gen Z Millennials Email Marketing 64

Hubspot Marketing

DECEMBER 13, 2023

Here are the best inbound marketing agencies today. Ready North Image Source Initially founded in 2005 as PR 20/20, this inbound marketing agency was HubSpot’s first agency partner and the first to introduce Point Pricing. What we like: Pixated's bold performance-driven approach and pricing means they have skin in the game.

Inbound Marketing 76

Inbound Marketing PR Manufacturing Marketing 76

Martech

FEBRUARY 24, 2022

The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Here is our list, which is organized alphabetically and not in any order of importance.

Analytics 98

Analytics Real Estate CRM Communications 98

Martech

MAY 15, 2023

Customers who need to read the fine print, search all your available options, and compare prices among different vendors before committing will likely be put off by that. ” In B2C email, it’s easy to picture the customers we’re talking to. Would you hand someone a book and say, “Learn more?”

Whitepaper 132

Whitepaper Copywriting Promotion B2C 132

Martech

JULY 7, 2023

You can use it to compare the success rates of email campaigns that target different-priced items. One note: This formula is more effective for B2C email marketing, especially retail and ecommerce. Let’s say you sent 105 emails, and 100 were delivered.

Email Marketing 117

Email Marketing Analytics B2C Energy 117

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketers expect these sales revenues to increase 4.2%

CMO 130

CMO Transform Customer Acquisition B2C 130

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. Social marketing and performance marketing collide. Enter social performance marketing. Employers take center stage in a divided world.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 9, 2023

With price leading the list of streaming concerns, platforms like YouTube or Twitch have an unmatchable competitive advantage — their basic offerings are free, and are more likely to retain engagement, despite the current financial climate. It’s what you do after the game that matters.

Shoppers 95

Shoppers Advertising Advertisers PR 95

Use Insider

MARCH 1, 2023

Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2023. Insider offers real-time segmentation with dynamic attributes which have done wonders in improving our marketing spend and KPIs. in 2023 compared with 2.8%

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. I love this one.

Copywriting 93

Copywriting SEO Price User-Generated 93