Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

OCTOBER 16, 2021

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer 111

Customer CMO Customer Journey Marketing 111

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Customer experience. 30% of UK B2C companies are still not back to pre-pandemic CX levels. Customer Journey Mapping Best Practice Guide.

Advertising 52

Advertising Advertisers Retail Shoppers 52