B2C Customer Journey Email Marketing Shipping 
Martech
APRIL 23, 2024
apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. True Classic customers can order from 192 countries — the company is a truly global brand.
Martech
JULY 31, 2023
How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. But in the context of emails, high-value customers are those who consistently engage. Building a testing campaign for Q4 success. Improving for 2024.
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AWeber
DECEMBER 19, 2022
2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.
Litmus
FEBRUARY 27, 2024
It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? We marketers will find ourselves challenged to think and do differently.
Marketing Insider Group
FEBRUARY 5, 2024
HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.
AWeber
DECEMBER 19, 2022
2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.
Content Marketing Institute
NOVEMBER 27, 2018
Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).
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