B2C, Customer Marketing and Succession Management

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B2C

Customer Marketing

Succession Management

Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing

Customer Marketing Management Customer Customer loyalty

What does marketing have to do with customer success?

Base.ai

MAY 16, 2019

For others, customer success is also taking on revenue-related elements, such as quarterly business reviews, recurring revenue , cross-sell , or expansion; or marketing-related aspects such as advocacy–be it reviews, event speakers, advisory councils, success stories, and more.

Customer

Customer Health Customer Journey Succession Management

Marketing Pro Pulse

Hiring a Customer Marketing Manager? Look for These Backgrounds

What does marketing have to do with customer success?

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