Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. We have a really high budget from shopper marketing and less with brand marketing.”

Retail 120

Retail Shopper Market Shoppers Advertising 120

Martech

AUGUST 19, 2021

We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Marketing is about understanding people. Read more here. Read more here.

Shopper Market 117

Shopper Market Retail Shoppers B2C 117

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We pivoted and started to learn more about third-party services. Merkle to acquire CX agency LiveArea .

Shopper Market 122

Shopper Market Millennials Shoppers Shipping 122

Martech

APRIL 20, 2023

If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. Helping when customers research products Where can brands get involved in the customer journey? At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Shoppers 117

Shoppers Retail Customer Journey Shopper Market 117