Martech

MARCH 28, 2022

Beauty (74%) and pharmaceutical (73%) were close behind. Among B2C sectors, financial services (60%) and consumer electronics (53%) got the most desktop traffic. Get the daily newsletter digital marketers rely on. Unsurprisingly, B2B was the desktop leader at 78%. Processing.Please wait.

Pharmaceutical 97

Pharmaceutical Customer loyalty B2C User-Generated 97

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Thus, retention is gaining traction again as a strategic B2B marketing priority. This last one is a biggie.

Gen Z 121

Gen Z Pharmaceutical Customer Acquisition Marketing 121

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 96

Pharmaceutical Whitepaper Millennials User-Generated 96