Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Content Marketing Institute

JANUARY 17, 2019

Employees at CIENCE help our marketing efforts by participating in day-in-the-life pieces. We’ve produced a number of these to inform future customers about what it’s like to be a researcher , sales development representative , customer success manager , etc. Eric Quanstrom, chief marketing officer, CIENCE.

Content Marketing 86

Content Marketing Thought Leadership Real Estate Marketing 86

Martech

JULY 13, 2022

While customer service is important for all businesses, customer success has been traditionally associated with companies that rely on recurring revenue, such as subscription-based businesses and B2B organizations with long sales, onboarding, and implementation cycles. It’s an essential marketing and future proofing strategy.

Customer 85

Customer CRM Health Communications 85